Además, tudosis

15 diciembre 2014

La Ibercaja que desahucia, ahora te pide que dones para la pobreza energética

Por

Así de patidifusa se quedaba la gente en las paradas de autobús

 

Una marquesina de autobus convertida en el salón de un hogar a la intemperie. Uno podría pensar que se trata de una performance sobre lo que sienten los desahuciados cuando un banco como Ibercaja te pone en la calle sin contemplaciones por no poder cumplir con los plazos de la hipoteca. Pero no. Resulta que Ibercaja, agazapada bajo su obra social, ha decidido hacer el agosto en Navidad. Aprovechándose de la pobreza energética que sufren cerca de siete millones de españoles pretende lavar su imagen publicamente.

 

Con enormes dosis de cinismo no duda en pedir dinero a los españoles después de tocarles la fibra sensible y usar el nombre de Cáritas para dar patina social al asunto. Dona tu calor es la campaña sin complejos que acaba de poner en marcha en una web creada para la ocasión.

 

A pesar de que el banco contribuirá con un modesto donativo de 20.000 euros a la causa, lo que equivale a solo un día de calefacción en 9.700 hogares -una cifra testimonial teniendo en cuenta los 323 millones de beneficio neto que ha ingresado en los seis primeros meses del año- y de que seguramente habrá costado más cara la campaña publicitaria, no se sonrojan al pedirte a ti la pasta para sanear su nombre.

 

Algo que evidentemente necesitan. Pues basta una busqueda en google tipo ibercaja+desahucios para encontrar casos como el de la PAH encerrada cuatro horas en una oficina de Ibercaja para evitar un desahucio, o ‘La policia desaloja por sorpresa a los vecinos de la corrala La Utopia en Sevilla’ a petición del banco que ahora va de bueno, o cuando a unos padres con un niño de tres años que padecía leucemia la caritativa Ibercaja les dijo que el banco no era una ONG al mandarles la ejecución hipotecaria, tal y como contó Pedro Simón en La Sexta. En las redes sociales insultante es el calificativo más utilizado para referirse a #donatucalor en los dos últimos días y en youtube se han desactivado los comentarios.

 

Debería estar prohibido jugar con el padecimientos de la gente, pero ya se sabe que para los bancos nada es imposible.

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